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European Events
Overview -
We have handled several different types of
events out of the country. From helping our clients introduce a new
product to helping them reward their very best dealers, we can
provide the same services we provide domestically. Sometimes we
schedule the staging of these meetings with other companies, and
other times we may take our equipment and personnel to stage the
meeting. We are able to lower our clients level by handling details
like software compatibility and voltage differences.
Services –
Planning
Usually our client
has chosen the time and place to hold these meetings, however we may
be involved in selecting the best meeting room within the facility
and sometimes help chose the facility itself. For nearly all of
these meetings we will create a scale drawing of all elements going
into the room, which is often a hotel meeting room or ballroom. The
items going into the room are from at least four sources: 1) The
hotel (tables, chairs, stage, etc) 2) The client (products,
displays, kiosks, etc) 3) The clients supplier(s) (products,
displays, kiosks, etc) 4) Our equipment (projectors, screens,
speakers, etc).
Often, some of these
four sources are not aware of what the others are planning on
bringing to the meeting. This can cause a large problem when the
room is being set and can cause delays in set-up and other problems.
We make every attempt to assure there are no surprises by
communicating with each of the four sources, getting a list of what
they are planning on bringing to the meeting (with dimensions), and
included the items from each of the four on a scale drawing that is
given to each of the four. Getting everything on a scale drawing
well in advance has very often resulted in selecting a larger
meeting room than was originally suggested by the hotel. Hotels
usually base their room selection on the seating capacity charts for
their banquet/meeting space. These capacity charts rarely allow for
stages/displays/projection equipment/etc, and the maximums shown are
usually a little crowded with no other items in the room. Hotels
normally like to make the most of their space, and would, for
example, book a group of 120 into a room with a max capacity of 125.
Understandably, hotels want to reserve their rooms with a larger
capacity for larger groups. Getting the hotel a drawing as early as
possible, showing all the elements going into the room, is the best
way to get a room large enough for everyone involved.
Equipment
Computer Graphics
Projection –
Most of these meetings make use of computer
graphic projection. These may originate from PowerPoint, a TVL
meeting system, Macromedia Director files, etc. These files are
usually generated by our clients and their suppliers. Often these
files are sent to us, either by e-mail or to our FTP site,
for us to add a background, create charts, re-format, add graphics,
or audio/video files. These files are then loaded onto a show
computer and backup computer prior to the event. The final version
of these files are also e-mailed or sent by FTP back to the
client for approval. At this stage, hard copies are often printed by
us or our client for distribution to the attendees. Being involved
with these files early allows us to become familiar with them in
advance of the meeting, and assures that they are all working as
they should.
Audio –
An audio system for an event of this type
will nearly always include a podium and lavalier microphones for the
presenters. High quality audio is a very important aspect of this
type of meeting, and a full-range ballroom sound system is utilized.
We normally provide music for walk-in/walk-out as well as cocktail
receptions and dinners. Of course, high quality audio for the
various video elements are also included.
Video Playback –
Most new product introduction meetings make
use of video in a variety of formats included VHS, Mini-DV,
BetaCam SP, or from computer files. We make sure we have the
proper video system (NTSC, PAL, Secam)
equipment to play all necessary tapes. These are usually in the
standard 4:3 format but we also utilize the newer wide-screen
16:9 format as well. This format not only has a more
movie-like appearance, but it also allows a wider screen to be used
in some of the European meeting rooms, some of which may not have a
ceiling quite as high as you would normally see in the US.
Lighting/Backdrops
At a minimum, we usually light the podium and
stage area. This helps keep the focus of the room at the front,
where the podium/stage/screen(s) are located. We may also provide a
drapery backdrop in a variety of colors. Often we have created for
our clients their company logo in dimensional foam. These may have a
metallic or solid color surface and are usually hung at the front of
the screen on either side of the screen(s).
Simultaneous Translation –
We work with translators to provide live
translation for the meeting attendees. These translators are
typically located in the meeting room within a soundproof
translation booth. An audio feed from our audio system is then
routed to headsets worn by the translators. These translators then
translate the various speeches live. They speak into a microphone
which is connected to a wireless headset transmitter/receiver
system. Each of the attendees that need to have the meeting
translated pick up the appropriate language headset on their way
into the meeting room. They can then listen to the entire meeting in
their language.
Audio/Video Recording –
We sometimes audio or video record these
meetings. This allows the tapes to be sent to those unable to attend
as well as provide a permanent record for corporate archives. These
meetings can be tapes on a variety of formats for editing and
distribution including DAT , mini-DV, and BetaCam SP in any worldwide video standard.
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